Founder of Greystar Capital.
Entrepreneur Business Strategist Systems Builder
Entrepreneur Business Strategist Systems Builder
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mon to sat - 9:00 am to 6:00 pm
Oluwatobi is on a mission to help everyday businesses launch, grow, and stay resilient. From recycling startups to fintech and real estate ventures, his work empowers founders and operators across Africa and beyond.
Oluwatobi Adegun
About Me
Hello, my name is Oluwatobi Adegun. I’m a founder, business strategist, and entrepreneur. I’ve built ventures across recycling, lending, and real estate, starting with just ₦500,000 ($500) after university. Today, my companies support small businesses, drive sustainable impact, and unlock growth opportunities across Africa and the UK.
This is where I document my journey as an entrepreneur, sharing real stories from the businesses I’ve built, the lessons I’ve learned, and the strategies that continue to shape my path.
Whether you're looking to start your own business or grow an existing one, this blog is designed to offer practical insights you can apply to your personal and professional life.
I was born and raised in Nigeria. My entrepreneurial path began just after university, when I noticed people collecting plastic bottles behind my student hostel. That simple observation sparked the idea for Verde Impacto, my first venture, launched with just ₦500,000 ($500). Since then, I’ve built companies across recycling, fintech, lending, and real estate, each shaped by curiosity, persistence, and purpose.
Here, I share everything, the lessons, failures, milestones, and strategies—so you can learn from my journey and apply it to your own.
What I DO
My Ventures
I Build Businesses

Verde Impacto
A recycling and circular economy business launched in 2014. Expanded from PET plastic into e-waste.
Greystar Capital
A private lending firm that provides fast, flexible capital to SMEs in Nigeria. We support businesses locked out of traditional finance with cashflow-aligned funding.

Veloxis
A real estate development company transforming distressed buildings into high-value assets. Long-term goal: open up fractional real estate investment for everyday Nigerians.

Credley Africa
An Earned Wage Access (EWA) platform enabling workers to access wages ahead of payday. Helped redefine my approach to consumer fintech in fragmented credit markets.
Career Experience
Grounded in Execution
Wecyclers (Intern)
Learned the inner workings of Nigeria’s grassroots recycling systems.
Meditell (Product Lead)
Led the build of a drug reminder platform using SMS and voice for underserved communities.
Rensource Energy (Business Process Analyst)
Improved operations for solar microgrid deployment in urban and peri-urban areas.
Sabi (BizOps & Partnerships)
Onboarded merchants, built logistics partnerships, and helped grow Africa’s fastest-growing B2B commerce network.
Feed A Family Foundation
Why I Started a Food Bank in Nigeria and Our Impact
The Driving Force Behind the Initiative
Nigeria is currently facing historic inflation rates, with food prices soaring to unprecedented levels. This economic pressure has pushed countless families into food poverty, making it difficult for them to afford even basic meals. Witnessing this growing crisis in my community, I was compelled to act.
I began setting aside a portion of my personal income to fund a food bank project. My vision was simple: to create a reliable source of support for families struggling to put food on the table, and to contribute to building stronger, healthier communities.
Our Achievements and Impact
Since launching the initiative, our impact has been significant and measurable:
- 2,500+ Families Fed: We have provided nutritious food to over 2,500 families across three cities, ensuring that children and adults alike have access to essential meals.
- Operational Food Bank Established: We have set up one fully operational food bank, serving as a central hub for food distribution and community support.
- Bi-Weekly Distributions: Every two weeks, we organize food distribution events in multiple locations across Lagos, reaching those most in need.
- Exceptional Team Effort: None of this would be possible without the dedication and professionalism of the Feed a Family team. Their commitment to respectful and efficient service delivery has been instrumental in our success.
- Haircuts$ 23
- Haircut Children Under 14$ 05
- Razor Cut$ 11
- Shave$ 13
- Neck Shave$ 15
- Shaving Whole Head$ 18
Looking to the Future
Our goal is to expand our reach even further. We are working towards weekly food distributions at various points across Lagos, aiming to support even more families and help them achieve food security.
Join Us on Our Journey
You can follow our progress and see the difference we’re making by connecting with us on social media: @feedafamily
